I want to understand your real underlying problem in order to design a thoughtful solution. I focus on iteration, growth and constant evolution. Let's design a better world together.
Before I started at Loopio, design work was being split between the in-house web designer, the marketing team, and freelancers. I helped leadership clarify our brand standards and built the identity for the first user conference, Loopicon. My work is crucial for attracting leads and meeting joint OKRs across teams.
During my time at WSPS, they had a well-defined brand, but not enough bandwidth to execute projects. At first I took small production requests off of the senior designer's desk, giving her time for more meaningful work. Later, I contributed to net new initiatives, and brought work back in-house that had been sent out. The department's overall capacity and efficiency was increased.
Amy is a very skilled graphic designer who showed great initiative and considerable insight to produce the diversity of images and animations that we required. I have no doubt that Amy will be a valuable contributor to your company and do not hesitate to recommend her to you.
I ask a lot of questions at the beginning of long document project. When I know more about the audience, style, and intent of the piece, I do a close-read. I look for patterns and visual opportunities. The final product emerges organically from the needs of the content and within existing brand constraints.
It's just not a party without them.
At Loopio, I work with the demand gen team to test ads for the maximum click-through rate. Iteration and variety are crucial to keeping campaigns fresh. I am on a career-long search for the perfect web ad.