Before I started at the beginning of 2018, design work was being split between the in-house web designer, marketing specialists, and freelancers. I helped leadership clarify our brand standards and built the identity for the first user conference, Loopicon. My work was crucial for attracting leads and meeting joint OKRs across teams.
WSPS had a well-defined brand, but not enough bandwidth to execute projects. They hired me on a 6-month contract, but kept me for 22 months. At first I took small production requests off of the senior designer's desk, giving her time for larger projects. I contributed to net new initiatives, and brought work back in-house that had been sent out. The department's overall capacity and efficiency was increased.
Four page brochure for a business safety program
Example of 8.5x11 sell sheet for robot safety
A print content marketing place that appeared in a farming publication
17x11 poster promoting many facets of ergonomics
Amy is a very skilled graphic designer who showed great initiative and considerable insight to produce the diversity of images and animations that we required. I have no doubt that Amy will be a valuable contributor to your company and do not hesitate to recommend her to you.
Knowing the audience, style, and intent of content marketing is crucial to creating a piece that lands. Within the copy, I look for patterns and visual opportunities. The final product emerges organically from the needs of the content and the positioning.
A high level guide to the value of the Loopio platform.
Bottom of funnel content asset describing the onboarding process.
eBook with common RFP metrics
6 Value propositions prospects can expect from the platform.
A customer success story featuring Docusign
At Loopio, I worked with the demand gen team to test ads for the maximum click-through rate. Iteration and variety are crucial to keeping campaigns fresh. I am on a career-long search for the perfect web ad.
An ambitious first conference established Loopicon as a major industry event. The wordmark was established very early in the planning process, with future years in mind. Other graphic elements, such as the halftone pattern, evolved more organically. Our attendee experience was top-of-mind from start to finish.
Instead of exhibiting at Dreamforce 2019, Loopio created a restful popup event away from the conference. Challenges included designing wall clings for space no one had seen, and getting the swag chosen and printed quickly. We adjusted old collateral to support a few new, standout items.
In 2018 and 2019, Loopio hosted a charity event for Ronald McDonald House at the Steamwhistle Brewery. I chose teal and navy from the Loopio corporate colors, but added a bright crimson. This tied into the carnival theme but still connected to the brand.